Let’s say you have a beautiful-looking website and you’ve given your homepage design everything you’ve got, but something’s still missing. What can you do?

Before you spend a ton of time or energy trying to come up with new website ideas, consider this …

Maybe you’re just a few minutes away from learning how to write copy for your business that’s dramatically more effective, and therefore can dramatically increase your results — even if you don’t think you’re a “good writer.”

Sounds too good to be true? It’s not.

The secret to a meaningful, profitable business: putting a spotlight on your customers, not on you.
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Because in today’s episode, I’m going to show you a simple, but powerful copywriting tip that’ll help you quickly transform the writing you do for your business or work.

It’s a subtle shift in your focus, but the results you’ll produce when you apply this copywriting technique can be dramatic. In fact, I bet it’ll help you:

  • Write faster
  • Do some of your best copywriting
  • Create higher conversions (more subscribers, donors, buyers, etc…)
  • Connect more deeply and authentically with your audience

But don’t take my word for it. Click play below to see this copywriting technique in action now.  

Heads up: especially for a topic like this, concrete copywriting examples are often the best teaching tools. I hope you enjoy this copywriting before and after as much as I enjoyed creating it.

As mentioned in the episode, if you’d like even more this topic — take our free copywriting workshop at TheCopyCure.com.

Once you’ve had a chance to watch this episode, I’d love to see you put this insight into action immediately. In the comments below, let me know:

  1. What’s one piece of copy on your website where you can use the spotlight method to shift the focus away from you and onto your customers?
  2. BONUS points: Use the spotlight method right now and show us your “before and after” in the comments below.

Remember, share as much detail as possible in your reply. Thousands of incredible souls come here each week for insight and inspiration, and your “before and after” just might help someone else have a meaningful breakthrough.

Important: share your thoughts and ideas directly in the comments. Links to other posts, videos, etc. will be deleted as they come across as spammy.

Thank you so much for reading, watching and contributing. Your voice and support make our community utterly magical.

If you’ve got a friend, colleague or client who’s working on growing their business, please share this post. Every business owner can benefit from sharpening their copywriting skills and learning how to write copy that is clear, direct and from the heart.

With so much love,


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